How and Where to find inspiration

YIZU MAGAZINE

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Developing a meaningful concept is a crucial step in any creative project.

Does not matter if you are a fashion designer, an artist, an architect, a writer, or a chef, all those figures need to find ideas to create a new work.

A great design/project should have meaning behind it,

each element should express something.

Beauty without a soul will not deeply engage the public but it will probably fade away.

There are 3 important factors to keep in consideration:

1)Learn to really SEE things and not just give a fast and superficial look;

2) Research, not just digital but in books, newspapers, archives, etc, A great source of inspiration is to try and stay away from your screen because the internet does not have all the information.

3) Brainstorming: don’t dismiss any ideas and to help you, sketch them down, otherwise, you could lose them.

The fields were to research are various; everything that surrounds us could be used as a starting point.

Here few places where inspirations come from:

. Nature

. History

. Architectures

. Arts

. Books

. Food

. People

Those are macro groups, but it is important to decide at least a starting point of your creative process.

For example, you could pick Architecture then you choose Europe - France, then the time frame,1890-1910  and then you find out that the architecture at the time was Art Nouveau.

Start from a macro point and go micro.

Creating and following a methodology helps to improve the outcome of your works.

Seeing comes before words. The child looks and recognizes before it can speak.
- John Berger, Ways of Seeing